Person near a lake or ocean on a cloudy day, with a white lounge chair, an orange shopping bag with a sun pattern, and rocky shoreline.

ALOHA Collection Summer Capsule Launch

Lifestyle Brand | 2023 Seasonal Campaign

Role: Junior Graphic Designer & Creative Director Assistant
Scope: Campaign creative, email, social, paid media
Context: High-ownership role

A seasonal capsule launch developed across multiple marketing channels, supporting product storytelling and brand consistency.

Deliverables

  • Campaign visuals

  • Email marketing

  • Social & paid media assets

  • Blog Design

  • Website Layout

Open ocean water with small waves and sunlight reflections.
Woman lying down with long dark hair, holding a blue and white striped package over her face, with text overlay about Adriatic colors of Croatia and a call-to-action to shop the collection.
A fashion advertisement promoting Adriatic-inspired color accessories and bags, featuring women with coastal backgrounds, ocean views, and beachwear.
A blue tote bag with white sun and wave patterns resting on rocks by the water, with a 'Shop the Collection' overlay.
A woman holding a patterned tote bag by the water with a blue sky background, wearing bracelets and a green swimsuit top.