Abstract marbled pattern with pink, gray, blue, brown, yellow, and light pink swirls.

Anna Sui

Fashion Brand | 2024

Role: Graphic Designer & Digital Content Coordinator
Scope: Digital Campaign, E-Commerce, Social Media
Context: Seasonal Launches

Creative support for the SS24 launch at Anna Sui, focusing on digital storytelling and cohesive visuals across E-Commerce and social channels.

Deliverables (selection seen below)

  • Digital launch assets

  • Website visuals (Shopify)

  • Social content

Two women in shiny silk sleepwear with lace trim posing against a gray background.
Fashion website homepage featuring colorful, artistic clothing inspired by impressionist art, with model images and shop now buttons.
A young woman with wavy brown hair, adorned with a pink hair clip, is wearing iridescent clothing and looking over her shoulder at the camera against a dark background. The text on the image reads, "Made with love in the NYC Garment District" and "Anna Sui."
Fashion website homepage featuring models wearing colorful, patterned clothing, including a tie-dye blouse, denim, and layered outfits, with text promoting shopping for long-sleeve styles, holiday sparkles, and statement blouses.
A woman with curly red hair wearing a light blue fuzzy vest sitting on a black wooden chair in front of a blue background on a website for Anna Sui, displaying promotional content for the 2024 resort collection.
Screenshot of the Anna Sui online store homepage, featuring navigation menu options like fragrance, beauty, collections, clothing, accessories, lifestyle & decor, lookbook, sale, and gift guide. The page prominently displays a holiday gift guide section with models and holiday-themed decor.
A woman standing inside a photography lightbox, dressed in a long, multicolored floral dress with pink ankle boots and a matching floral headscarf.
A woman with dark hair tied in a bun working on a silver laptop at a wooden dining table with a vase of pink and green flowers, set against a white wall.
Hands arranging pink and green flowers in a white and terracotta vase on a white pedestal against a light background.
Black and white event flyer for 'Who Do Unity!' with event details, date, time, and social media info, alongside an open black and white box on a light purple background.
A promotional sign for Anna Sui's pop-up shop, featuring a cartoon portrait of a woman with large eyes, black hair, and purple stars on a pink background, advertising the event from December 5th to December 8th.